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  • Johnny Horizon - Wikipedia
    Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti- litter campaign
  • A tale of two BLM mascots - High Country News
    Forty years ago, then-BLM mascot Johnny Horizon was a fairly well-known presence; With his cowboy hat and rugged good looks, Johnny inspired a nationwide litter-cleanup campaign and all manner
  • Forgotten Characters from Forest History: Johnny Horizon
    In the late 1960s the Bureau of Land Management hired a handsome stranger named Johnny Horizon as their new anti-litter symbol and spokesman
  • Smokey’s Lost Brethren: Obscure and Forgotten Mascots of Land . . .
    Johnny Horizon was created by the BLM as the “symbol of the thoughtful outdoorsman ” Broad-shouldered, square-jawed, striding forward, Johnny Horizon wielded his hyper-masculine energy to demand that Americans “Keep it Clean!” on their public lands
  • Meet The Amazing Mascots and Messengers of the U. S. Government
    Johnny Horizon was the Bureau of Land Management’s anti-littering spokesman in a popular campaign that predated and then briefly competed with Woodsy Owl He peaked during a clean-up campaign preceding the American Bicentennial in 1976, then was retired and forgotten everywhere except in Twin Falls County, Idaho, where the communities still
  • AW Throwback: Johnny Horizon - Advertising Week
    Who Is Johnny Horizon? Johnny Horizon was created by the Bureau of Land Management (BLM) and made his debut in 1968 for an anti-litter campaign Described by the U S Department of the Interior as a “thoughtful visitor to public lands,” Johnny carried a backpack and wore a hat on his head
  • Museum Moment: A Look Back at Johnny Horizon, Symbol of the Thoughtful . . .
    Fifty years ago, a law went into effect allowing the Department of the Interior to collect royalties on the use of Johnny, and he catapulted onto the national scene with a marketing campaign, a diverse product line, and extensive celebrity support
  • Meet Johnny Horizon! - Flickr
    According to National Public Lands News, Johnny began his humble career with the BLM in 1968, when the "Johnny Horizon" program was initiated by BLM to promote public awareness of BLM-administered lands
  • Johnny Horizon - Everything2. com
    Johnny Horizon, a strong-jawed and handsome cartoon, was the U S Department of the Interior ’s version of Smoky Bear and Woodsy Owl (they are U S Department of Agriculture and Forestry Service)
  • Johnny Horizon Explained
    Johnny Horizon was a mascot used by the Bureau of Land Management in the United States in the 1970s primarily for its anti- litter campaign





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