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  • Luxury in the age of digital Darwinism | McKinsey
    We focus on the impact of digital in luxury from three perspectives: customer experience, changes to the enterprise, and future disruption Online sales of personal luxury goods (accessories, apparel, beauty products and perfume, footwear, jewelry and watches, and leather goods) account for 8 percent of the €254 billion global luxury market
  • (PDF) Cultural Communication Strategies of Luxury Brands in . . .
    Based on LV and Gucci's e-commerce and online marketing cases, second-hand materials and literature review in recent years, this paper analyzes the effect and impact of luxury brand culture
  • Redefining Luxury in the Digital Age: Cross-Cultural Dynamics . . .
    A clear duality in perceptions of luxury emerges between Eastern and Western markets, molded by globalization interwoven with regional cultural nuances For luxury brands in an era of rapid development, it is imperative that they embrace sustainability wholeheartedly, adapt flexible digital strategies, and be acutely aware of the cultural
  • The Role of Culture in Digital Marketing A UAE Perspective
    By respecting Islamic values, social norms, and local preferences, and by tailoring content to celebrate national pride and align with local customs, brands can create powerful digital marketing campaigns that resonate with the UAE audience
  • Understanding the Influence of Culture on the Perception of . . .
    Cultural factors, such as values, beliefs, social norms, and symbols, significantly shape how luxury is perceived and consumed Luxury brands must understand and adapt to regional and cultural differences, embracing localization, customization, and cultural sensitivity in their marketing strategies
  • Digital marketing strategies for luxury fashion brands: A . . .
    To do this, the study explores the implementation of digital marketing strategies that are adopted by the luxury fashion brands It uses a systematic literature review (SLR) and the real cases of luxury fashion brands as the research methodology
  • Understanding Cross-Cultural Consumer Behavior for Effective . . .
    Every culture has its unique set of beliefs, traditions, and social norms that influence how people perceive and interact with brands For instance, the concept of individualism versus collectivism plays a crucial role in shaping marketing strategies





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