Market segmentation: Definition, types, benefits, best practices Market segmentation is the practice of dividing your target market into approachable groups Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments [1] Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies
Market Segmentation: Types, Examples, and Strategies - Semrush What Is Market Segmentation and Why Is It Important in Marketing? Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs
What is Market Segmentation? Common Types Bases 4 Types of Market Segmentation: Definitions and Examples When researchers segment a market, they must decide which characteristics of their target audience are most important Some commonly used characteristics fall into a few broad groups Demographic Segmentation
Market segmentation — benefits, types, examples, and more. Market segmentation is how you stop wasting effort and start building meaningful connections By understanding your audience, tailoring your campaigns, and optimizing over time, you’ll see stronger engagement, higher retention, and measurable growth
What is market segmentation? Definition, 5 types, and examples Market segmentation is a strategic approach that divides the total addressable market (TAM) into several smaller segments Each segment consists of customers who share similar characteristics, such as demographics, pain points, needs, etc
Market Segmentation: Definition, Types, and Benefits What is Market Segmentation? Market Segmentation is a marketing strategy that employs well-defined criteria to divide a brand's total addressable market share into smaller segments Each segment shares common characteristics that allow the brand to develop targeted products, offers, and experiences